Guided by the national "14th Five-Year Plan" for the digital economy, Ningbo Broadcasting Group has seized the pulse of the times and introduced the industry's cutting-edge XR virtual studio, leveraging its forward-looking technology layout to drive innovation in digital content production and dissemination.

The Ningbo Television Station XR Studio is equipped with Showho Technology's BKB260 and BKD260 series products, featuring LED displays with a 2.6mm pixel pitch. These displays offer ultra-high resolution, high brightness, high clarity, seamless integration, and highly intelligent display characteristics, providing a solid hardware foundation for the XR virtual studio. They not only deliver high-quality visual output but also offer significant flexibility and innovation for program production.

The XR-LED large screen, composed of a 56㎡ vertical screen and a 64㎡ floor screen, utilizes a curved structural design for the vertical screen. Combined with XR virtual reality extended shooting solutions and real-time rendering array technology, it achieves seamless scene integration, providing real-time interactive experiences for actors and production teams. This meets the comprehensive application requirements for various virtual production program types while enhancing the visual impact and appeal of programs. The studio integrates XR virtual production technology, achieving full-process digital media transformation from data collection and virtual production to multi-platform distribution.

Showho Technology's LED screens construct a highly extensible studio space, offering not only high clarity and realistic color performance visually but also enabling instant scene changes and precise calibration through integration with advanced broadcast control technology. Ningbo Broadcasting Group's XR virtual studio, through the application of cutting-edge technology, provides powerful momentum for content creation and media production, while also delivering richer and higher-quality audiovisual experiences to audiences.

The entire LED display system considers both studio space utilization and program production needs. The display can function as a unified platform for showing various types of information, featuring flexible display capabilities such as image zooming, movement, multi-screen combination, and content overlay, ensuring smooth and diverse information presentation. Additionally, the stability and durability of the LED screens ensure reliable operation under prolonged, high-intensity use, meeting the broadcasting industry's high requirements for equipment endurance.

The XR studio project of Ningbo Broadcasting Group represents an exploration of future media production methods, marking a significant step in the traditional television industry's transition toward digitalization and intelligence. Showho Technology will drive product upgrades through innovation, meet the market and clients' pursuit of high-quality audiovisual experiences, continuously explore new applications of LED display technology in the broadcasting field, and provide more efficient and flexible solutions for digital television media virtual production projects.