In today's rapidly evolving media industry, innovative technologies are becoming key drivers of progress. Chongqing Broadcasting Group has kept pace with the times by integrating XR (Extended Reality) technology into its news studio in collaboration with Showho Technology, bringing entirely new perspectives and experiences to news broadcasting. This represents not merely a technological leap but a deep integration of philosophy and practice, marking its entry into a completely new phase in news production and dissemination.

The studio area utilizes Showho Technology's BKB195 series and BKD series to construct a brand-new XR (Extended Reality) broadcast zone. The nearly 300-square-meter XR area features a full-scene primary-color LED ultra-long vertical screen measuring 20 meters in length and approximately 120 square meters. Leveraging the exceptional performance of Showho's BKB series LED screens, coupled with the ultra-high refresh rate and ultra-high resolution floor screen technology of the BKD series, the XR zone delivers clear and fluid image quality.

Showho Technology, with its proficient technical capabilities in LED displays, provides robust support for the digital and intelligent transformation of the news studio. This enables the studio to achieve highly realistic virtual environments, allowing news broadcasts to present richer and more three-dimensional visual effects. It makes hosts and audiences feel as if they are at the news scene, enhancing the immersive experience.

The studio integrates multiple advanced technological systems, including LED screen systems, camera tracking systems, and virtual production systems. Through the integrated application of these technologies, the studio can customize and switch virtual scenes at will with a single click, making news broadcasting more flexible and real-time. Whether responding to breaking news or reconstructing complex news events, the XR zone can react swiftly, providing audiences with fast and intuitive news experiences.

The launch of this XR zone not only demonstrates Chongqing Broadcasting Group's innovative spirit and forward-thinking in advancing digital transformation but also reflects its continuous pursuit of high-tech content production capabilities. As technology continues to progress and applications deepen, alongside the development of integrated media and the construction of an omnimedia communication system, Showho Technology will continue to drive technological innovation. We anticipate that this innovative model will bring further transformations and breakthroughs to the news communication industry.