From July 3 to 7, the 2025 Shanghai Cooperation Organization (SCO) Member States Film Festival was held in Yongchuan, Chongqing. Centered on the theme "Chongqing Encounters · Light and Shadow," the event brought together the latest cutting-edge technological achievements in the film industry, presenting a spectacular fusion of "film + technology." Showho Technology, a leading company in the field of XR virtual shooting, was invited to participate and unveiled its fully automated XR virtual shooting check-in experience solution, offering visitors an immersive virtual filming experience.

At the exhibition site, Showho Technology’s XR virtual studio featured BKB and BKD series LED displays serving as vertical and floor screens respectively. Combined with various digital asset contents, they created a range of immersive environments, showcasing Showho Technology’s virtual shooting scenes and comprehensive solutions. The ultra-high-resolution LED screens, renowned for their outstanding color reproduction and strikingly vivid effects, quickly drew large crowds and became a popular photo spot at the exhibition.

Using camera tracking and real-time image rendering technology, the solution seamlessly blends real-life figures with extended virtual scenes. Meanwhile, an intelligent program system controls both hardware and software to complete fully automated shooting, delivering professional-grade video content in real time that users can download to their mobile phones. Offering cinematic-quality results, high efficiency, smart convenience, and the ability to produce novel visual effects at low cost and with high efficiency, the core advantages of this solution are mainly reflected in the following aspects:

Lightweight Design, High Efficiency and Convenience

Showho Technology’s XR virtual shooting check-in experience solution features a compact footprint and streamlined hardware setup. With a 4x3m vertical screen and a 4x4m floor screen, it makes efficient use of space and is suitable for various confined environments. Within a limited space, users can experience boundless visual transformations. Visitors simply scan a QR code to effortlessly embark on a realistic and immersive XR virtual shooting journey, deeply experiencing the unique charm and fun of film creation.

High Controllability and Interactivity: Adaptable to Diverse Needs

The solution offers high controllability and interactivity, with simple operation and powerful functionality. It supports complex customization requirements and adapts to a wide range of application scenarios—whether for highly realistic scene reconstruction or the addition of creative virtual elements, all can be easily achieved. During the interaction, users can perceive the real-time impact of their actions on the visuals, becoming deeply immersed in the virtual world.

Rich Application Scenarios

Showho Technology’s fully automated XR virtual shooting check-in experience solution is not only technologically innovative but also highly practical in application. It can be widely used in film and television, cultural tourism digital exhibition halls, live streaming studios, education and training, and many other industries, delivering a brand-new visual experience for users across different fields.

As virtual shooting technology becomes deeply integrated into the entire creative process, film production is entering a new stage driven by both "technology and creativity," moving beyond the era dominated solely by "creative concepts." Showho Technology will continue to focus on user needs, further exploring the in-depth applications of XR virtual shooting technology, expanding its breadth and boundaries, and enabling audiences to step into the magical world of film through more diverse pathways.