BIRTV2025 grandly opened from July 23 to 26 at the China International Exhibition Center (Chaoyang Hall) in Beijing. Showho Technology, together with industry-renowned brands such as Showplus Technology, Genertec Instec, Disguise, Geka, Jieson, stYpe, NanGuang, Digimation, and Flycore Technology, embraced the core concept of "Wisdom · Symbiosis," focusing on the entire virtual production workflow. Through collaborative innovation spanning digital asset construction, real-time shooting, and post-production compositing, and via multi-enterprise technology integration and scenario-based demonstrations, they comprehensively showcased cutting-edge achievements in the industrialization and intelligent transformation of film and television, delivering a highly forward-looking technological feast for attendees.

At BIRTV2025, Showho Technology collaborated with several top technology companies to jointly present the fully virtual production creation show "New Era."

Leveraging virtual production technology, the short film constructed a complete ecosystem for cinematic virtual production. It skillfully integrated markerless motion capture technology and cutting-edge intelligent robotics technology to meticulously create a comprehensive future shooting solution characterized by "virtualization, intelligence, and automation." The presentation offered the audience a visually striking and technologically impressive audiovisual spectacle, while also providing the film and television production industry with a novel creative approach and practical paradigm.

At this exhibition, Showho Technology, in partnership with its collaborators, utilized professional-grade LED displays for virtual production to create a professional LED virtual studio integrating a camera tracking system, real-time motion capture system, media server, and real-time rendering system. By combining technologies such as motion capture and robotic arms, participants could immerse themselves in the experience of virtual film and television shooting.

During the exhibition, demonstration shoots were presented at fixed times each day, offering attendees the opportunity to experience the allure of virtual production technology up close and gain insights into its application prospects. We warmly welcome everyone to visit our booth for the experience, and we look forward to exploring new trends and opportunities in virtual production technology with all industry peers, jointly driving progress and development within the sector.